Why CTV is the next advertising frontier
Thursday 22 October 2020
09:20 – 09:35
Connected TV (CTV) is the next major frontier for advertisers. The expanding CTV universe is transforming TV sets into huge entertainment complexes brimming with opportunities. Alongside flexible access to quality content for viewers, CTV offers advertisers the ability to reach deeply engaged audiences with highly viewable and targeted ads, as well as minimal competition for attention. While there are still obstacles to overcome around fragmented technology and measurement, innovative solutions are paving the way for buyers to enter a new era of efficient and effective premium video advertising.
Moderator: John Moulding, Editor-in-Chief, Videonet