Why CTV is the next advertising frontier

Thursday 22 October 2020
09:20 – 09:35

Connected TV (CTV) is the next major frontier for advertisers. The expanding CTV universe is transforming TV sets into huge entertainment complexes brimming with opportunities. Alongside flexible access to quality content for viewers, CTV offers advertisers the ability to reach deeply engaged audiences with highly viewable and targeted ads, as well as minimal competition for attention. While there are still obstacles to overcome around fragmented technology and measurement, innovative solutions are paving the way for buyers to enter a new era of efficient and effective premium video advertising. 

Moderator: John Moulding, Editor-in-Chief, Videonet

John Moulding

John Moulding

Editor-in-Chief
Videonet

Stefanie Briec

Stefanie Briec

Senior Manager, Demand Sales UK & EMEA
FreeWheel, a Comcast Company