Wednesday 16 June 2021
15:05 - 15:30 BST
Today, TV is about choice, and for most viewers there are more choices than ever before. As more homes switch to Internet connected TVs, there has never been so much choice of content, leaving consumers with a certain amount of decision-making paralysis, while brands and content providers are battling for their attention. Nik Dewar from Samsung Ads will discuss the importance of content discovery in an age of abundant choice. Through the lens of their first party data and the behavioural trends that they are seeing on Samsung TVs, Nik will explore the impact of audience fragmentation across linear and CTV environments. How do consumers stay in control, find their favourite shows, discover new content and importantly, how do brands continue to reach them with meaningful messages across linear and OTT? Ben King, Chief Subscription Officer at DAZN, will join a fireside chat to discuss the opportunities around CTV for sport content, and where he sees the future of content discovery.