Tuesday 15 June 2021
10:00 - 10:10 BST
TV production continues to boom and there is more content than ever. Competition continues to drive the content arms race and the pressures on services to keep a strong pipeline of content is relentless. Key Studios have made the strategic decision to focus on their own services, moving away from selling content to 3rd party channels and services and instead launching services that they sell directly to consumers, investing in a future that is direct-to-consumer. Ongoing media consolidation is a further sign of the pressures facing media businesses, with a clear realisation that big is better – with perhaps Disney the only one big enough when we started 2021 to exist alongside and battle Netflix.But activity is already pointing to a future where aggregation of services, and distribution deals with Pay TV Operators and other aggregators, is an important part of the D2C services future. It is inevitable that many services will come back to Pay TV and rely on aggregation. D2C services will face the routine pressures in terms of subscriber retention and acquisition as key content ebbs and flows and the competition keeps challenging them with the next great TV show.The market for content has always been diverse, but until OTT SVOD services came along it was all generally within reach of Pay TV Operators, and relied on the Pay TV walled garden. US Studios have always reached many viewers through Pay TV, and historically operated their own Pay TV channels on Pay TV Platforms across the world. But how is the distribution of content changing now between Free TV, Pay TV, D2C and the global streamers? Join us as we look at what the data tell us on how the flow of content is evolving and what this means for the future video aggregators in the market.