Tuesday 15 June 2021
13:00 - 13:20 BST
As one of the world’s major Pay TV groups, with Virgin Media, Telenet, Vodafone Ziggo (50/50 JV) UPC and broadcasters ITV, SBS and Virgin TV among its assets, Liberty Global has a big role to play in giving marketers the scale they want for addressable TV advertising. We take a look at the implementation at Virgin Media in the UK and more broadly at what’s required to collaborate and scale up targeted ads in a Broadcasting 2.0 world (Virgin Media has a ground-breaking partnership with Sky to create a combined AdSmart footprint). What are the different deployment models and what will it take for broadcasters to become truly competitive in a growing AVOD market? What is the core value-add that a Pay TV operator offers to channel owners that want to ‘addressable-enable’ their inventory, and to marketers keen for data-driven targeting? This conversation explores the requirements for Broadcasting 2.0 and where the operator fits as a privacy champion and first-party data provider – as an ‘enabler’ of advanced TV advertising.