Wednesday 16 June 2021
15:30 - 15:45 BST
LaLiga is the premier Spanish football sports association and owns one of the most sought-after sports properties on earth. LaLigaTV, featuring the live LaLiga matches, is available across Pay TV and subscription streaming platforms and we want to know how pure-play streaming partners fit into the league’s distribution and audience growth strategy. LaLiga also offers LaLigaSportsTV, its own free, multi-sports streaming service (not featuring LaLiga games), giving the organisation experience of running a direct-to-consumer operation. You will hear why LaLiga launched its own sports streaming platform and what it has learnt about engaging sports fans directly and how to innovate using the rich data that is available to a video service provider.