Chair

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William Cooper

Founder and Chief Executive, informitv

Profile

The UEX imperative: making yourself the 'go-to' service

The premium video entertainment universe is growing, and platform and channel owners must be at the centre of it. We investigate the UEX-based opportunities to become the ‘go-to guy’: the super-aggregator in a world of multiple apps, and the discovery agent of choice when people are using AI-based voice assistants. You will hear how dramatically enriched metadata could revolutionise content discovery.

WOLFSON THEATRE
Wednesday 21 March 2018
11:30 – 13:00

11:30

 

How to increase viewer engagement, harnessing the AI-inspired metadata revolution

  • The use of face, speech and object recognition to generate new and rich metadata cost-effectively
  • Searching for favourite stars and topics, and the automatic and real-time creation of snackable video clips based on viewer interest
  • Using ‘Deep Content Understanding’ to connect different content within programme
  • The auto-creation of Episodic Images that best reflect a VOD asset or TV programme

Roland Sars, CEO, Media Distillery

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Roland Sars

CEO, Media Distillery

11:40

Delivering the best all-round customer experience across the broadest video offering

  • The increasing reliance on broadband, Wi-Fi, apps integrations, BYOD devices and mobile networks to deliver great TV experiences
  • Using a Customer Experience (CX) engine to improve our standing with customers across multiple service and technical touchpoints
  • How a focus on CX helps to improve the video UX (User Experience) across every screen and network
  • Our work to become the go-to location for viewers seeking time-shifted and binge-worthy content on TV sets, including via third-party apps
  • The market opportunity for service providers who guarantee the best all-around experience across the broadest video offer found in one place.

Thomas Helbo, CTO, Com Hem

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Thomas Helbo

CTO, Com Hem

11:55

Undiscovered: User Experience for the Next Generation

  • Moving from a world where ‘Content is King’ to one where ‘Consumer Experience is King’
  • Outlining the emerging UX challenges (and solutions!) that lie ahead for TV operators looking to differentiate in an increasingly crowded market place
  • Why personalising the user experience for every viewer is more important than ever – and how to go about achieving this, in real-time
  • How to bolster the bottom line by removing the engineering overhead typically associated with multi-device UI changes

Jason Bradwell, Director of Product Marketing and Communications, Massive Interactive

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Jason Bradwell

Director of Product Marketing and Communications, Massive Interactive

12:05

Ensuring YouView is the entertainment ‘discovery platform’ of choice

  • The opportunity to aggregate an expanding content universe in one place, from linear to on-demand Players and subscription Apps
  • Voice commands and conversational discovery as the new UEX frontier: What happens when you offer ‘Hands-free TV’
  • Experiences working with the Alexa Video Skill API, including the use of broadcaster metadata to power contextual voice search
  • How our cloud platform enables the fast, ongoing backoffice and client-side innovations needed to maintain UEX leadership
  • In homes shared with Amazon, Google and Apple, can TV operators remain the entertainment ‘discovery platform’ of choice?

Sion Wynn Jones, Product Director, YouView

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Sion Wynn Jones

Product Director, YouView

12:20

Panel: Making sure you are the ‘go-to’ service in a growing entertainment universe

  • Is there a race to become the ‘super-aggregator’ of video apps, online or on the STB, and what will decide the winners?
  • Machine learning can automatically generate rich new metadata: how will it improve content discovery in ways consumers notice?
  • How will ‘Hands-free TV’ change user behaviour, and where can you differentiate a voice control and conversational search experience?
  • In a world of voice-assisted AI ecosystems, each filled with video service ‘skills’, how do you become the go-to TV discovery agent?
  • How can Augmented Reality enrich the user interface; How will we discover and navigate content within Virtual Reality television?
  • Can the platform operator UI/UX become our interface with Smart Home services, and what ‘applications’ should you prioritise?

 

Christophe Rufin

Christophe Rufin

Digital Media Innovation Director

Orange

Michael Roedel

Michael Roedel

Group Lead TV Design & UEX

Vodafone

Roland Sars

Roland Sars

CEO

Media Distillery

Mark Friend

Mark Friend

Vice President, Client Partner - Media

NTT DATA