Tuesday 15 June 2021
12:35 - 12:50 BST
The TV Data Initiative aims to help the television industry unlock the full potential of the new TV data ecosystem by first exploring the challenges and opportunities associated with data and identity today. The organisation (whose founding members include DISH Media, TransUnion, Blockgraph, TVSquared, Madhive, VideoAmp and Eyeota) champions an open, competitive and innovative data-driven TV ecosystem and, among other things, will focus on the new collective arrangements for data sharing, data matching and data quality. It wants to know how we can bring greater transparency to TV data activation. Whilst focused on the U.S., these objectives have global relevance, and this is your chance to hear about the work.