Wednesday 16 June 2021
10:50 - 11:05 BST
This interview explores the outlook for connected TV and connected TV advertising in Europe, including the influences that are encouraging uptake, and the barriers to increased CTV advertising revenues. You will hear what broadcasters can do to ensure they capture connected TV market growth despite competition for Silicon Valley giants. We consider the value of broadcaster alliances in this marketplace, and review some of the unique strengths that broadcasters can harness – not least their ability to provide broadcast linear and connected TV within a unified offering.