Seligman Theatre
27 March 2019
11:30 – 13:00

Session sponsor

  • Proving audiences and engagement across all screens, and the data and measurement technology, ecosystems and partnerships that make it possible
  • Proving the effectiveness of TV advertising by matching on-screen exposure to subsequent consumer behaviours (attribution)
  • Interruptive and non-interruptive advertising innovations that could boost engagement with brand messages, including new formats
  • Technical solutions that reduce the impact of ad-blockers in premium digital content
  • The technology and process innovations that make it easier to plan, buy and execute advertising against premium content, including on any screen.