27 March 2019
11:30 – 13:00
- Proving audiences and engagement across all screens, and the data and measurement technology, ecosystems and partnerships that make it possible
- Proving the effectiveness of TV advertising by matching on-screen exposure to subsequent consumer behaviours (attribution)
- Interruptive and non-interruptive advertising innovations that could boost engagement with brand messages, including new formats
- Technical solutions that reduce the impact of ad-blockers in premium digital content
- The technology and process innovations that make it easier to plan, buy and execute advertising against premium content, including on any screen.