Senior Video Strategy Director | Spark Foundry
Will McMahon is Publicis Media’s only Video Strategist thanks to a unique background across nine years of TV, digital and strategy within Publicis Media. As Video Strategist, Will is responsible for market predictions and insights, working with broadcasters and tech providers to help bring innovative new solutions to the AV and digital landscapes and ensuring that brand strategies are as effective as possible to deliver business results. He has worked across a breadth of brands from travel to finance including Asda, Boots, Disney, KFC, Haribo and David Lloyd. Will is also a passionate Climber, Cook and Cinema-goer and, like any strategist, anything he does is in lists of three words all starting with the same letter.