Tracey Keenan

Tracey Keenan

Tracey Keenan

VP and General Manager WWE UK and Ireland | WWE

With over 20 years’ experience of business development, sales and commercial alliance, working in the sports and entertainment industries, as well as a stint as a Consultant for UK Trade and Investment, I’m no stranger to the joys and perils of industry!

My work to date has involved sales planning and strategy, as well as consultancy and partnership program planning, rights valuation and project management. Personal highlights have been securing the naming partner at Aviva Stadium and venue partnerships at The O2; leading the commercial program at Tottenham Hotspur FC, and helping finance major international events such as Robert Redford’s inaugural Sundance London Movie and Music Festival.

As Vice President and General Manager of WWE UK and Ireland, I am responsible for managing and growing the business in what is one of WWE’s most successful markets. As part of this I manage the regions’ P&L across all lines of business – Television, Live Events, Marketing, Sponsorship, Digital and Licensing & Merchandising – and provide strategic direction and leadership to ensure sustainable business growth.