Sales Director | TV4
Malin Häger is Chief Commercial Officer at TV4, one of the Nordic region’s leading tv companies. In addition to that, in 2018, she was elected as President of EGTA, a non-profit association that represents the interests of television and radio sales houses in Europe.
Malin strives to consolidate a brighter future for today’s TV, where transparency and a brand-safe environment for the advertisers play an important role. In the fast-evolving media landscape, characterized by changing viewing behavior across screens and platforms, she’s also convinced that the commercial industry must evolve too to achieve a long-term advertising business and a TV industry in balance.