VP Advanced Advertising | Liberty Global
Laurence Miall-d’Aout joined Liberty Global a year ago as VP Advanced Advertising, where she spearheads new advertising business models across the group. She was instrumental in launching the first addressable advertising product for Telenet and SBS in Belgium, and brokering the partnership deal between Sky Adsmart and Virgin Media in the UK.
Prior to Liberty Global, Laurence served as CEO of Tvbeat, the Total TV Audience Marketing company she helped launch.
Prior to Tvbeat, Laurence gained over 15 years of broadcast and telecom industry experience including the establishment of MTG’s $100m PayTV business in Russia and CIS, the introduction of MTG’s FreeTV in Africa, negotiation of MTG’s first cross media rights for ViaPlay (the “Netflix” of the North), as well as the development of the first half million TV customers to TalkTalk in the UK.
Laurence started her career with PwC and holds an MBA from INSEAD.