John Tigg

John Tigg

John Tigg

VP and Managing Director of EMEA | Cadent

An experienced ad tech leader, John Tigg is Vice President and Managing Director of EMEA for Cadent, responsible for leading sales and business development in the region.

Previously, John served as Executive Director of TiggSystems, a specialist technology consultancy he founded focused on the addressable and programmatic television advertising ecosystem. Over the course of his 15 year career in the media industry, John has held a number of leadership roles in the data-driven TV and digital advertising space, including SVP of Enterprise and Media Solutions, EMEA at Videology, and prior to that, Head of Emerging Platforms at Yahoo! UK and Ireland.