Fahmeeda Cassim Surtee

Fahmeeda Cassim Surtee

Fahmeeda Cassim Surtee

CEO | DStv Media Sales

Fahmeeda Cassim Surtee is the CEO of DStv Media Sales. DStv Media Sales is a B2B business within Multichoice Group (the largest Pay TV operator in Sub Saharan Africa). DStv Media Sales provides unique and innovative marketing solutions for advertisers to reach DStv subscribers across multiple platforms . DStv Media Sales operates out of in Johannesburg, South Africa but also has offices in Nigeria, Kenya and Cape Town.


Fahmeeda holds a variety of qualifications in Media Management, Strategic Marketing,

Strategic Planning, Business Management, Digital Transformation and Journalism.

Fahmeeda has over 25 years experience in the media industry.

Comments about her work, “I love it because I don’t treat it as a job. It’s integrated into my life. It’s different every day.

I like the opportunity to influence people and create change. Never one to shy for a challenge,

Cassim-Surtee lives by the motto, ‘I can do anything even if it scares me.’ ‘’


Some of her notable achievements include:

  • Media Owner Legend: The MOST Awards 2019
  • Nominated for SA Woman of the Year
  • SA Business Woman of the Year
  • Co-Authoring a book for 2010 World Cup and
  • First Woman in South Africa to apply for a boxing license