David Mercer

David Mercer

David Mercer

VP and Principal Analyst | Strategy Analytics

David Mercer is one of the industry’s most experienced analysts focusing on convergence in media technologies and its impact on consumers, and heads Strategy Analytics’ global media strategy and intelligent home research groups. During more than 30 years of analysis and consulting within the consumer technology and media industries he has worked with many leading global players across the value chain. He is widely recognised as delivering thought leadership on emerging television and video businesses and the connected home. He speaks regularly at international conferences, supports strategy discussions with senior executives, and is frequently quoted in business and industry media.

David joined Strategy Analytics in January 1997 after a period spent in freelance consulting and writing. Previously he was a consultant with the specialist research firm, Understanding and Solutions and prior to this spent eight years at BIS Strategic Decisions, where he managed the company’s pioneering consumer electronics and media research and analysis programs.

His research currently focuses on the transformation of television and video and the emergence of the intelligent home.

He graduated from Reading University in the UK in 1987 with a BA (Hons) in Linguistic Science.