Daniel Knapp

Daniel Knapp

Daniel Knapp

Executive Director TMT | IHS Markit

Daniel is Senior Director at Media & Advertising IHS Markit. His key research areas include the future of TV and video, social media platforms, advertising, AI-driven marketing, data strategies and online privacy. Daniel oversees the global advertising research, consulting and forecasting practice. He also leads development of advanced analytics products that help customers find new signals to make sense of a fluid media and technology landscape.

Daniel works with a diverse array of organizations from investment banks, global media and entertainment groups, to governments and technology firms, advising on strategy, providing due diligence, trend modelling and expert insight. His insights have appeared in the New York Times, The Guardian, Le Monde, Variety and other international newspapers and industry journals. He is a regular guest on TV and radio, and frequent speaker at industry and academic conferences and policy round tables.

Prior to IHS Markit, Daniel worked in media policy for the State Chancellery in Germany, and as a Research Fellow at a European think tank. Daniel holds a PhD from the London School of Economics (LSE), and his academic work focusses on the sociology of algorithms and the datafication of media. Daniel is co-founder of AEMII, an initiative that uses machine-learning and adaptive feedback to help publishers audit and optimize their technology stack.