Chief Revenue Officer | Comscore
As Chief Revenue Officer, Carol Hinnant guides Comscore’s revenue-generating operations across the company’s global digital, television and cross-platform business lines. Overseeing the company’s commercial sales organization, Carol is responsible for building, nurturing and managing sales teams across all client vertical markets to grow revenue, expand client relationships and leverage marketplace expertise to increase sales channel profitability. As a member of Comscore’s executive leadership team, she develops and executes strategic plans for marketplace evolution and revenue optimization, while developing vital relationships that fuel Comscore’s revenue streams, and evangelizing marketplace evolution for new services.
A seasoned media industry professional with more than 25 years of experience, Carol draws upon a wealth of knowledge in the fields of strategic business development, sales distribution and planning within the media and entertainment sectors in her role at Comscore. “Comscore is truly unmatched in the quantity and quality of information it can provide,” Carol says. “These insights allow us to tackle any challenge with a level of determination and creativity no other company can provide. We really march down a path laid by our clients’ goals and objectives.” Prior to assuming her role as Chief Revenue Officer, Carol served as Executive Vice President, National Media at Comscore. Before joining Comscore, she served as Senior Vice President, National Television Sales at Rentrak and spent 16 years growing multiplatform distribution channels for cable network giants and emerging niche networks. Carol entered the media industry via HBO’s legal department and credits the vast experiences she gained through her industry employment as the basis for her success at Comscore.
In 2017, Carol was named a “Woman to Watch” in the cable industry by Multichannel News and Women in Cable Television (WICT) and a “Rainmaker” by CTAM in 2008. Carol also represents Comscore in its work with critical industry organization such as ARF, CIMM, IAB, ANA and MMA. Carol is also a member of CTAM and Chief.