Managing Director, Business Development | Liberty Global
Bob Greene is the Managing Director, Business Development for Liberty Global, the largest international cable company. He is a future thinking senior executive with over 30 years in sales, product innovation, marketing and operations in the entertainment, interactive and broadband industries. Bob has led the creation and development of multiple online SVOD services, including the launch of Liberty’s HorizonGo in 10 countries and 20 million households in Europe and Latin America. Greene oversees and manages the development of new and enhanced revenue streams and major partnership initiatives across all countries. He is responsible for the very first distribution deal to put Netflix on a cable set top box across a major cable company.
As Executive Vice President of Advanced Services for Starz Entertainment, Greene oversaw all the digital and internet strategies for the company and was responsible for the development and successful launch of the Emmy nominated Vongo and StarzPlay online subscription services. A recognized leader and speaker in the new digital media, Greene also has extensive experience and relationships in the cable industry as well as within Hollywood. Prior to joining Starz, he was the CEO of internet media company, Digital Lava, that traded on the NASDAQ; was a senior member of the start-up interactive software company, Lightspan, originally funded by Accel Partners and Kleiner Perkins Caufield and Byers and spent nearly 13 years at Showtime Networks and MTV in executive sales and marketing roles.
He sits on the board of directors for Mediamorph and HelloTech as well as the advisory board for Verimatrix. Greene also holds 2 patents in digital video distribution.