Chief Business Officer | ZEE5 Global
Ms. Archana Anand is the Chief Business Officer of ZEE5 Global. Archana has the unique distinction of having helmed four successful OTT services, including two of them right from inception. With a strong background of over 23 years in driving P&L and Strategy across businesses, a keen consumer understanding and an innate instinct for Digital, she has, in her four-year tenure, been at the forefront of the digital charge at ZEE.
Archana has spearheaded the conceptualization and launch of ZEE’s new digital platform ZEE5, first in India in early 2018 and most recently, internationally across 190+ countries. In just a few short weeks of launch, ZEE5 shot to the top in some key SAARC markets like Bangladesh and Sri Lanka. With the recent addition of content across international languages like Thai, Malay, Bahasa, Russian and German, ZEE5 is now a mainstream player catering to both South Asians and mainstream audiences, living across geographies.
Archana has also played a pivotal role in establishing and substantially growing the Group’s erstwhile OTT platforms as strong players in their own domains, including leading the disruptive re-launch of dittoTV as the “Bees Ka TV” (TV for Rs. 20) proposition in 2016. She has also created and expanded strategic partnerships in India across leading telcos including Airtel, Vodafone and Idea, a first in the OTT industry in 2016. This was a route that the other players followed soon thereafter. More recently, she has also carved key partnerships with telcos and ecosystem partners across the globe like Celcom, Dialog, Robi-Airtel, Apigate, and many more.
Prior to joining ZEE, Archana was Director & Head Infotainment Services at Onmobile Global, a leading global VAS player. She also launched and drove to success products like ‘Help me on Mobile’-a safety app for women.
Archana’s experience spans Sales, Marketing, Client Relationships, Content, Product, Creative and User Experience. She has worked with various blue-chip companies including the Taj Group and Idea Cellular.
An articulate speaker, Archana is well known for her clarity of thought as also for her ability to speak across a range of topics on OTT from monetization to content and so on.
Archana has received various awards for Business leadership, including the ‘Inspiring Women Leaders’ Award and has a management degree from IIM Bangalore.