Wednesday 16 June 2021

09:30 - 09:40 BST

There is no doubt that OTT has disrupted the TV advertising space, it is a rich opportunity for advertisers but with data sources disharmonized it also presents a challenge. In this presentation, Carol Hinnant, Chief Revenue Officer for Comscore, uses the latest insights to discuss the opportunity in OTT and specifically how programmatic offers solutions for overcoming challenges.

Carol Hinnant

Carol Hinnant

Chief Revenue Officer
Comscore