Wednesday 16 June 2021
14:35 - 14:50 BST
Discover is the home for news and entertainment for the Snapchat Generation, with more than 1,500 Shows available from Discovery, Disney, ESPN, M6, NBCUniversal and ViacomCBS, among many others. Over the past five years, mobile has evolved from being the proverbial “second screen” to becoming the most important one in the lives of hundreds of millions of people. Snapchat has played a huge role in driving that transformation with over a quarter of a billion daily active users (Q1 2021). With digital viewing continuing to accelerate, this is a good moment to consider the role of social platforms as a distribution channel for premium video. We’ll unpack Snap’s unique proposition to both content owners and Snapchatters, looking at its partnership with Channel 4, which sees 300+ Snapchat-edits of Channel 4 shows per year across Entertainment and News; the Eurosport Olympics Daily Show bringing highlights from every day of Tokyo 2020 and Beijing 2022 Olympic Games to next generation sport fans; and Sky Sports’ daily Snapchat dose of Premier League highlights.