Wednesday 16 June 2021

16:05 - 16:50 BST

  • 63% of all viewing on Samsung Smart TVs is streaming (Q3/20) – how long before 63% of all viewing everywhere is streamed?
  • What does CTV have that can tempt viewers away from Pay TV set-top boxes and broadcast free-to-air platforms for meaningful periods?
  • Will most advertisers need broadcast+CTV campaigns to reach their audiences soon; What are the essentials for unified broadcast+CTV campaigns?
  • How are advertisers using connected TV today and how will that evolve – is it primarily about cost-effective incremental reach and frequency?
  • How do we make it easier to plan and buy audiences across dozens of connected TV platforms and hundreds of apps and streaming channels?
  • Smart TVs have given us a new source of viewing and ad exposure insights, courtesy of ACR – how can we harness this to improve all TV planning and buying?
  • Where next on the connected TV adventure: predictions for CTV as a content distribution platform and advertising ‘channel’ for 2022-23…
Colin Dixon

Colin Dixon

Chief Analyst & Founder
nScreenMedia

Henry Embleton

Henry Embleton

Head of Ad Products and Revenue
Crunchyroll

Liz Duff

Liz Duff

Head of Media & Investment
Total Media

Hitesh Bhatt

Hitesh Bhatt

Director, Publisher Development, CTV – EMEA
PubMatic

Will McMahon

Will McMahon

Senior Video Strategy Director
Spark Foundry