Panel: The connected TV data and advertising opportunity in Europe

Wednesday 21 October 2020
12:55 – 13:35

This discussion focuses on the growth and development of the connected TV ecosystem in Europe and the opportunities it creates for all stakeholders, with a special focus on ad-supported media. Key themes include addressable TV advertising, the use of census-level viewing data that encompasses all television consumption including apps, the role connected TV can play in building device graphs and household/individual IDs that marketers can use for audience segmentation, and the value of connected TV as a home for ad-supported streaming services including BVOD. This discussion will consider the U.S. CTV ecosystem to see if there is anything Europe can learn on the road to greater penetration, more consumption and better monetisation for this important platform.

Moderator: Jon Watts, Director of Strategy and Editorial, Beet.TV and Co-founder and Senior Advisor, MTM

Jon Watts

Jon Watts

Director of Strategy and Editorial, Beet.TV and Co-founder and Senior Advisor
MTM

Richard Brant

Richard Brant

AV Product Partner,
Dentsu Aegis Network

Craig Berlingo

Craig Berlingo

Product Lead, CTV & OTT
PubMatic

Paola Colombo

Paola Colombo

General Manager, Adtech and Business Development
Publitalia ‘80

Guido Fambach

Guido Fambach

EVP, EMEA & APAC
Comscore

Jens Thenakara

Jens Thenakara

Head of Platforms Media Consolidation - EMEA
Google