Panel: The connected TV data and advertising opportunity in Europe
Wednesday 21 October 2020
12:40 – 13:20
This discussion focuses on the growth and development of the connected TV ecosystem in Europe and the opportunities it creates for all stakeholders, with a special focus on ad-supported media. Key themes include addressable TV advertising, the use of census-level viewing data that encompasses all television consumption including apps, the role connected TV can play in building device graphs and household/individual IDs that marketers can use for audience segmentation, and the value of connected TV as a home for ad-supported streaming services including BVOD. This discussion will consider the U.S. CTV ecosystem to see if there is anything Europe can learn on the road to greater penetration, more consumption and better monetisation for this important platform.