Wednesday 16 June 2021

11:05 - 11:40 BST

  • As ad-funded broadcast TV audiences stream more of their television, how do we stop them drifting to ad-free environments?
  • A media buyer hears about a new ad-funded streaming service with apparently great audiences – what practical barriers could prevent them from adding ‘New Streamer’ to the media plan?
  • How can programmatic boost the value of ad breaks in premium streaming television: access to more buying marketplaces via header bidding, unified view of demand sources, etc…?
  • What additional value does targeting provide when custom advertiser segments are matched against first-party publisher data, like finding existing customers or lookalikes?
  • What practical fixes can a streaming service implement, near-term, that will help demonstrate advertising ROI and so encourage more investment in premium video?
  • If we want to increase yield for premium video inventory, what other measures do we need to prioritise: more direct activation, better short-term attribution, etc…?
  • Data-driven improvements in ad performance and efficiency should boost $-per-viewer when streaming, so if broadcast share of audience can be replicated in digital, do channels make more money than ever?
John Moulding

John Moulding

Editor-in-Chief
Videonet

Emma Morris

Emma Morris

Emma Morris, Head of Investment (One Publicis Team Samsung) & Managing Partner
Starcom

Christian Godske

Christian Godske

Head of Innovation
TV2

Carol Hinnant

Carol Hinnant

Chief Revenue Officer
Comscore

Julie Selman

Julie Selman

Managing Director UK and Nordics
Magnite Inc.