Wednesday 16 June 2021

12:20 - 12:55 BST

  • If you had three months to boost the time a household spends with a platform or streaming service by 10%, what would you do to the UX – and what if you had 18 months to achieve a 25% increase?
  • It can take 10x as long to start watching a VOD download or reach an app-hosted content asset as it does to reach linear TV, so how can we reduce those journey (including waiting) times?
  • What have we learnt after several years of voice/conversational discovery about its ability to drive engagement and how it should be used – and are there any next steps in how we implement voice?
  • How does a channel owner or streamer make their content easier to find on a Pay TV or FTA platform – any innovation or best practice that can boost share of attention by a meaningful amount?
  • What UI/UX or metadata generated insights can help turn consumer engagement into greater profit, whether for platforms, channels or streamers?
  • What are the pillars of success for the ‘super-aggregator’ UX that includes access to SVOD, D2C and AVOD services – and how can a Pay TV operator become the first-choice gateway to the best online content?
Janet Greco

Janet Greco

Principal Consultant
Broadcast Projects

Alejandro Casal Gómez

Alejandro Casal Gómez

Manager TV Business Development
KPN

Patrick Byrden

Patrick Byrden

Head of Sales Engineering
TiVo