Tuesday 15 June 2021

11:00 -11:25 BST

  • Why do advertisers want addressable advertising, and what would they use it for?
  • Why is operational complexity holding back demand for addressable TV, and what must platforms and channels do to simplify the buying experience?
  • How can ease of access to the right datasets, combined with the ability to onboard first party data, increase the value of advertising campaigns?
  • Why do advertisers demand interoperability across partners and technology, and how important is it for buyers to decide which solutions they integrate?
Sam Tidmarsh

Sam Tidmarsh

Conference Producer
Mediatel Events

Karan Singh

Karan Singh

Commercial Lead, Northern Europe
Xandr

David Counsell

David Counsell

Head of Trading
the7stars

Miriam Habibi

Miriam Habibi

Head of Advanced Media
GroupM