Tuesday 15 June 2021
11:00 -11:25 BST
- Why do advertisers want addressable advertising, and what would they use it for?
- Why is operational complexity holding back demand for addressable TV, and what must platforms and channels do to simplify the buying experience?
- How can ease of access to the right datasets, combined with the ability to onboard first party data, increase the value of advertising campaigns?
- Why do advertisers demand interoperability across partners and technology, and how important is it for buyers to decide which solutions they integrate?
Commercial Lead, Northern Europe
Head of Advanced Media