Wednesday 16 June 2021
15:45 - 16:05 BST
This interview explores the value of connected TV advertising and takes a close look at Sky Media’s use of connected TV advertising in Germany – which is an example of global best practice. Among other things, you will hear what connected TV means for Sky in Germany and what the connected TV advertising tech stack looks like. Key innovations and next steps will be outlined. The speakers discuss the Sky Media and FreeWheel partnership and you will also hear about the wider market opportunity for connected TV, including the consumer attitudes expressed in a recent EU4 study commissioned by FreeWheel.