Tuesday 15 June 2021
12:50 - 13:00 BST
In 2020, Finecast launched their Thinking Inside the Box research series to explore the changing TV landscape and the evolving role of addressable TV advertising. Through this research they looked at a viewer’s perspective on what is TV, as well as what is the addressable TV opportunity?
In the next phase of the research, Finecast explores how advertisers are currently using addressable TV, its role in the media mix and its impact on brands’ business objectives. In this session, Finecast will unveil their research findings, looking at the how marketers are investing in addressable TV through the lens of three brands they partnered with. Join this session to better understand the opportunities addressable TV creates and to learn how advertisers are using addressable TV to effectively and efficiently reach their target audiences.