Maximising the Value of Data for TV Services
The availability of data and the way you analyse and protect it will determine winners and losers in the premium video marketplace. This session focuses on the opportunities to use data as a competitive differentiator, including how media firms can become consumer privacy champions and build deeper relationships with viewers. We look at the data collaboration that will protect and grow TV advertising, and how schedules can be improved.
20 March 2018
The future of TV and personalisation
- Using viewing data and audience analysis to boost commissioning, scheduling and advertising
- Emerging trends amongst audiences and curating content for users
- Turning data analysis into a service you can sell
- How to use viewer data for churn reduction
- Making sense of millions of data points from viewer behaviour through to information about customers’ background
How regulatory-compliant data collaboration can boost TV advertising prospects
- New data insights that improve media planning, from fine-grain audience segmentation to exposure/outcome attributions
- The impact on advertising efficiency and effectiveness when we work with TV companies who have high-quality first-party data
- What more do we want from television companies: data that is still ‘missing’, and data processing efficiencies we would welcome
- The industry-wide data collaboration that would help TV compete more effectively with born-online digital media for ad budgets
Global Director – Audiences Research, GroupM
GDPR and ePrivacy as an opportunity for deeper consumer engagement
- Three places where new data privacy regulations present an opportunity to re-engage with consumers
- Differentiating yourself as a privacy champion in a world of rich data: creating a consumer-first mindset
- What the GDPR and ePrivacy regulations mean for data you already own – implications for profiling and targeting viewers
- What the new rules mean for media companies, how you manage data and who can use it internally
Senior Associate, Bristows
Panel: Making data work harder and turning privacy into an opportunity
- Will STB return path data and improved multiplatform audience measurement find TV audiences that were considered lost?
- To what extent can data analytics help channels optimise their schedules, content promotion and commissioning?
- How do you create more proactive data relationships with consumers, beyond opt-ins; Could someone manage privacy for all our video consumption points?
- How do FTA broadcast platforms gather the first-party data and real-time viewing insights needed in the data-driven TV era?
- What additional channel-platform data collaboration would help to keep viewers and revenues away from born-online media?
- Harnessing their content security expertise, can Pay TV operators become the guardians of all personal data in the IoT home?