Managing Partner, MTM
Living with FAANG
Thursday 28 March 2019
09:20 – 10:50
Facebook, Apple, Amazon, Netflix and Google – the famed FAANG bogeyman that haunts the dreams of so many TV industry executives…they are here to stay, so how do you compete with them, and collaborate with them, and take money from them? We explore their content strategies and ambitions, opportunities to onboard or co-produce and co-distribute, and ask whether all major ‘legacy’ content owners should start repatriating their best content to owned-and-operated digital services. We take a look at the new ‘30% European-produced content’ quota for digital giants, including how broadcasters continue to differentiate when it takes effect.
Insight: Content investment strategies – and the media companies who are moving the needle
- The game-changing consolidations that leave Comcast/Sky and Disney/Fox with a combined $43 billion spend),dwarfing even Netflix and Amazon
- Assessing the content strategy of digital majors including total investment and genres, with a special focus on Apple, YouTube and Facebook
- The battle for younger adults and children: viewing trends, content investments to attract them, and whether broadcasters need to try harder
- The growth in SVOD among over 50s and what it means for content strategies
- The importance of local content as a driver for SVOD, and the implications of the EU’s 30% European content quota for global streamers and their broadcast ‘rivals’
Research Director, Ampere Analysis
Pros and Cons when working with FAANG for Public Service Broadcasters
- How broadcasters are using platforms like Facebook and YouTube to share short-form and social content
- Producing short factual content aimed at young audiences and sharing it on YouTube and Facebook as a means to gauge interest and reduce the risk of experimenting with new formats and talent
- How this sharing can enhance the relationships between broadcasters and young audiences
Commissioning Editor Digital, BBC
Building global success on local content with OTT services
- Why competing with Amazon and Netflix instead of partnering with them and licensing local content was the right strategy for BluTV
- How a high quality library and experience in streaming technologies is crucial to secure audiences and reduce churn
- How original content commissioning and production became the missing piece of the puzzle
- Attracting and retaining audiences in markets such as Middle East and Latin America
- Strategies to overcome ailing local economy and retain the edge over Netflix and Amazon
CFO & Head of Business Development, BluTV
Panel: Traditional media and FAANG – competition and collaboration
- What is the potential for FAANG to ‘open up’ global markets for monetisation of non-domestic rights, including sports, and what advantages over incumbent distributors?
- Can streaming services become the ‘free-to-air’ complement to Pay TV sports, boosting reach and nurturing next-generation audiences?
- What impact for European producers if 30% of Netflix and Amazon VOD is made locally – is this sustainable new money in a growing market?
- How do broadcasters maintain their lead in ‘local’ content and non-scripted; Should they (and can they afford to) stop licensing back-catalogues to international SVODs?
- What are the strategic priorities to make broadcaster streaming services more competitive – and do we need multi-broadcaster powerhouses?
- How do broadcasters ensure they maintain advertising budgets in the face of growing competition from born-digital media – what priorities?
- Will more broadcaster sales collaboration, like in EBX and RTL AdConnect, attract pan-European campaign budgets that would otherwise have gone to Google or Facebook?