Tuesday 15 June 2021
13:45 - 14:00 BST
Pay TV was quick to enable addressable advertising on linear TV as soon as French regulators allowed it. This was a watershed moment that means marketers can combine the mass appeal and reach of popular broadcast channels with the precision targeting of digital. This interview considers how channel owners and platform operators are cooperating to grow the addressable advertising market in France. We want to know how addressable linear TV benefits consumers as well as advertisers, and about the ‘new-to-TV’ advertisers (including SMEs) that are being attracted. You will learn about key functions in the operator-channel partnership, from privacy management to verifying when someone has seen a targeted ad. We ask for three things that a Pay TV operator must do exceptionally well to be a great ‘addressable TV enabler’.