Wednesday 16 June 2021
09:40 - 09:55 BST
Since January 2020, the Xumo U.S. user base has soared 250% to reach more than 24 million monthly stateside users. Acquired by Comcast in March 2020, the streaming service is part of a wave of free ad-supported services with premium content (AVOD) picking up both commercial and viewer interest. In this interview with Xumo senior vice president of programming and partnerships Stefan Van Engen, questions include: What audiences does Xumo serve? How has Xumo expanded its reach over the last year? What content does Xumo offer and where is it being made available to consumers? What unique benefits are there for brands advertising on Xumo? What have been the results of integrating Xumo’s on-demand catalogue with Comcast Cable’s products, and how does this benefit advertisers? We’ll also ask about Xumo’s plans for moving into markets beyond the U.S.