Wednesday 16 June 2021

10:35 - 10:50 BST

You will hear how ITV’s new self-service programmatic platform, Planet V, is helping the broadcaster ensure advertiser budgets follow its audiences into digital. We look at how agencies and advertisers are adopting the platform, utilising a myriad of data options, and matching their first-party data with ITV’s own data to enable smarter insights, targeting and measurement on ITV Hub.

Jayesh Rajdev

Jayesh Rajdev

Controller of Advanced Advertising
ITV