Tuesday 15 June 2021
13:20 - 13:45 BST
We take a look at how RTL AdConnect can help international marketers deliver the optimum balance of broad reach and narrow targeting, the right mix of broadcast and digital, and the best use of BVOD, AVOD and connected TV, and do this across multiple markets simultaneously as part of a holistic campaign. RTL AdConnect uses inventory from some of the world’s biggest broadcasters and hundreds of digital services. With Japan’s TBS Television the latest broadcaster to contribute inventory, we explore the benefits to media owners of being part of this growing international broadcast/digital marketplace. With guest and RTL Group’s Addressable TV Advertising subsidiary Smartclip, you will also hear views on the correct use of connected TV and addressable advertising, why now is the time to invest in addressable, how we enable addressable in free-to-air broadcast TV, and the growing value of contextual publisher first-party data in a post-cookie world.