CONNECTING TV: THE PERSONALISATION OF TV ADVERTISING
Thursday 22 October 2020
10:45 – 11:05
Television viewing has evolved over the last decade with the ability for streaming, on- demand content to be accessed almost anywhere. But do CMOs really understand the consequences for their media and marketing plans as a result of the changes to society impacted by the pandemic? Is there a future for linear television – and how is measurement, targeting, and optimization maturing to meet new advertiser demands?
Moderator: John Moulding, Editor-in-Chief, Videonet