Wolfson Theatre 18 March 2020
Wednesday 18 March 2020
14:00 – 15:30
Broadcasters and channel owners have spent over a decade building a hybrid broadcast+digital model. As streaming usage grows, we explore how they can compete more aggressively in the digital space, whether that means establishing stronger one-to-one relationships using personalization, expanding their digital catalogues or creating multi-broadcaster super-services. You will hear about the increasingly important role of connected TV, and the opportunities for new content and windowing. The technologies that underpin the ongoing digital transformation will be explored. We ask whether commercial broadcasters can maintain the reach advertisers need via a combination of broadcast plus BVOD. This session explores the future of broadcasting.
Lessons learnt in the digital transformation of a linear TV service
- SBS vision, purpose and charter and how it fits in the Australian free-to-air, AVOD and SVOD competitive landscape
- Editorial & Investment Strategies for SBS On-Demand and its point of difference to other channels in the network and across the market
- The challenges of digital transformation as a hybrid public/commercial broadcaster
- A state of play – what has worked, what hasn’t and where to next:
- How is SBS leveraging the linear schedule to improve digital return on investment
- What we know about the benefits of box sets and how we can use their staggered release to slow series decay
- Why simulcast, live streaming and on demand all have a role to play
- Where is the audience coming from and to what extent is curation, personalisation and audience segmentation part of the retention mix
Head of Strategic Priorities & Planning, TV & Online Content, SBS
Fireside chat: Serving next-gen streaming to address new viewing trends
In this fireside chat, Faz Aftab will discuss ITV’s evolving distribution and partnerships strategy in a global, connected market and how it is successfully serving mass appeal live content such as the football, the Rugby World Cup and Love Island at scale while serving dynamically inserted advertising. She will also talk about the importance of addressing viewers’ needs to consume content across different devices and how they get quick access to ITV content on their TVs, mobiles or tablets.
Interviewed by Nathalie Lethbridge, Founder, Atonik Digital
Session content soon to be finalised
Panel: How do broadcasters strengthen their streaming services?
- Broadcast digital viewing accounts for only a modest % of total viewing and ad impressions after a decade of effort – how do we boost engagement across all age groups?
- Is personalisation key to the future of broadcasting and how do we offer more of it – is more relevant and targeted advertising part of the package?
- When looking to attract more young viewers, should broadcasters commission more youth-friendly content before demanding 12-month exclusive rights from independent producers?
- Leading analysts are predicting strong AVOD growth – can non-broadcaster, ad-supported streamers provide serious competition to broadcasters for ad dollars?
- How do we achieve the reliability, picture quality and low-latency that will make streaming the equal of broadcast TV – what are the immediate priorities and the game-changers?
- What does voice UX mean for broadcasters, and do they need to establish their own digital assistant presence, and where?
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