4C have identified the five ways in which advertising can be improved by making your TV strategy more social, and vice versa. Please attend their breakfast panel debate to listen to experts from across the industry debate their opinions and impart their wisdom. According to Accenture 87% of consumers use second-screen devices while watching TV. Meanwhile, data from Millward Brown shows that 64% visit a social media platform while watching live prime-time programmes, with 71% doing so during commercials. What does this behaviour mean for advertisers, publishers and agencies?

Order of Play

0800: Arrival, Breakfast & Networking

0815: Introduction and Welcome by Josh Dreller, VP Product Marketing, 4C

0820: Panel debate followed by Q&A

Speakers Include:

Chair: Nigel Walley, CEO, Decipher Group
Clare O’Brien, Head of Industry Programmes, IAB
Josh Dreller, VP Product Marketing, 4C
Henry Arkell, Head of Biddable, Manning Gottlieb OMD


This event is free to attend for non-Future TV Advertising Forum attendees. Space is limited so please register your place via the form below.