Chair

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Justin Lebbon

Director, Mediatel Events

Aggregator Primus

Wolfson Theatre
Wednesday 18 March 2020
09:00 – 11:00

Primus is Latin for ‘first’ and we want to know who will fulfil the role of first aggregator, the companies who offer the widest choice of the best content in one place, at the right prices. Pay TV operators are in a strong position to take this position, but digital-first competitors have their eye on the prize, too. We explore what it takes to be Aggregator Primus, including the enhanced content discovery and user experience that helps to personalize services. How do platform owners and other video services ensure they win the battle for viewer attention, and win it again 30 minutes later, and then again when another hour has passed?

09:00

Complexity and the imperative for aggregation

  • How crowded and complex the market is now becoming
  • The challenges that this presents from a consumer perspective
  • The trade-offs inherent in an aggregated world – control vs reach

Richard Broughton, Research Director, Ampere Analysis

 

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Richard Broughton

Research Director, Ampere Analysis

09:10

Using voice control to improve content discovery and customer engagement

  • Why voice control is becoming important in our industry
  • Customer engagement and usage of Voice
  • How voice transforms content search and discovery
  • How voice expands operators aggregation capabilities
  • How voice will evolve in the home

Miguel Rodrigues, Group Head of TV Product, Vodafone

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Miguel Rodrigues

Group Head of TV Product, Vodafone

09:25

Superior app integration, content discovery and aggregation at DT

  • What is the role for telecom operators in this new age of TV?
  • Deep dive into what we believe are the differentiators for our role as a smart aggregator:
  1. Easy Subscription management
  2. Easy content discovery
  • Challenges and opportunities for Operators as well as OTT aggregators
  • Our vision, our journey

Pedro Bandeira, Vice President Customer Product Transformation Europe, Deutsche Telekom

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Pedro Bandeira

Vice President Customer Product Transformation Europe, Deutsche Telekom

09:40

Fireside Chat: How to fix the TV business with aggregation

In this interview, Bob Greene, who manages aggregation directly for Liberty Global worldwide, will share his thoughts on why aggregation has become the tool that makes a difference to Liberty Global’s TV offering and how it helps differentiate from other players in today’s market.  He thinks that the industry has totally ruined the TV business that consumers used to understand and has a few ideas how to fix it!

Interviewed by Rick Howe – The ITV Doctor (Strategic Advisor, Thought Leader and Analyst) 

Bob Greene

Bob Greene

Managing Director, Business Development
Liberty Global

Rick Howe

Rick Howe

Strategic Advisor, Thought Leader and Analyst
The ITV Doctor

09:55

How to make sure your viewers discover relevant content in the blink of an eye?

How Netflix invented binge-watching?  Netflix’s streaming service and other video streaming companies exploded when they figured out a big weak spot in the TV business: the user experience. And one of the main key aspects is the time to find and discover relevant content. The longer it will take to your users, the less relevant content they will get recommended, the faster you will lose customer loyalty.

How to enrich your video service with perfect recommendations and a search function that allow customers to discover the content they’re most interested in and in the blink of an eye? And how do we get rid of ‘0 results found’ when viewers actively search for content of their interest?

Great TV would anticipate the unexpected by surprising viewers with content they didn’t even know they wanted to watch. Content they didn’t search for… because they didn’t know it existed until you show them based on their preferences.

So they say ‘content is king’. But what’s the point in having content no one can find?  In this presentation, we will change perspectives on how content discovery should be done, and how it shouldn’t.

Roland Sars, CEO, Media Distillery

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Roland Sars

CEO, Media Distillery

10.15

Panel: Taking the role of ‘Aggregator Primus’ – the lead aggregator and content discovery agent

  • Can Pay TV differentiate by becoming the trusted gateway to all premium content; How much marketing cut-through is there in promising “the best content in one place”?
  • What unique strengths will help Pay TV providers become the primary video aggregator in a home, and what qualifications do Amazon and Apple have for this role?
  • What content discovery innovations will underpin the role of Aggregator Primus – do we need super-metadata that reveals objects and moods within content, for example?
  • How can Pay TV providers onboard popular streaming apps quickly and cost-effectively, including on legacy set-top boxes – what role for ‘onboard-as-a-service’ from the likes of Android TV?
  • If you want to be the trusted agent for content discovery journeys, do you need to be omnipresent yourself, beyond owned-and-operated STBs and apps, like on voice-enabled digital assistants?
  • If you provide a comprehensive selection of onboarded streaming services, how do you keep tempting people back from the SVOD/studio/broadcaster apps to the Pay TV core?

Moderated by Rick Howe – The ITV Doctor (Strategic Advisor, Thought Leader and Analyst)

Stéphanie Röckmann

Stéphanie Röckmann

Director Content and Media
Proximus

Christian O. Petersen

Christian O. Petersen

Senior Director, Product Management
Comcast

Elisabetta Carruba

Elisabetta Carruba

General Manager - Prime Video Channels - Europe
Amazon

Dr. Glodina Connan-Lostanlen

Dr. Glodina Connan-Lostanlen

Chief Sales Officer
Imagine Communications

Rick Howe

Rick Howe

Strategic Advisor, Thought Leader and Analyst
The ITV Doctor