Tuesday 15 June 2021

09:00 - 09:10 BST

A leading research firm argues that Pay TV operators have a limited window of opportunity to become aggregators of OTT apps, as cord-cutting accelerates. The company outlines how growing consumption of streaming services will undermine the Pay TV business model without this change. This presentation explores the value-adds a Pay TV operator offers a world where D2C undermines traditional content exclusivity, and where consumers can easily create their own a la carte content bundles. Does the ‘super-aggregator’ role require continued investment in set-top boxes, or can it be achieved using a no-box ‘Operator as an App’ strategy? Get the answer here.

Maria Rua Aguete

Maria Rua Aguete

Executive Director
OMDIA