Agenda

(Wednesday 18 March 2020 digital event)

WEDNESDAY 18 MARCH 2020

09:10 - 09:30

Complexity and the imperative for aggregation

  • How crowded and complex the market is now becoming
  • The challenges that this presents from a consumer perspective
  • The trade-offs inherent in an aggregated world – control vs reach

Richard Broughton, Research Director, Ampere Analysis

 

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Richard Broughton

Research Director, Ampere Analysis

09:40 - 10:05

Future Vision: Streaming services and the role of telcos

Maria Rua Aguete, Executive Director, OMDIA

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Maria Rua Aguete

Executive Director, OMDIA

10:15 - 10:35

How to remain first choice for the viewer and win the streaming content wars

In this interview, Chem Assayag, Senior VP - TV Video Entertainment portfolio at Orange will be discussing what matters for TV service providers when offering a mix of original content and some form of aggregation. He explains how a TV service provider stays ahead of the curve and is the service that gets stacked or the aggregator that keeps the direct relationship with viewers. Chem will consider whether good content and bundles are key or if ease of managing bills influences customers’ choice of aggregator. We will also discuss the technologies needed to succeed today (HD; speed of delivery; no buffering).

Chem Assayag, Senior VP - TV Video Entertainment Portfolio, Orange
Interviewed by Andreas Waltenspiel, Managing Director, Waltenspiel Management Consulting

Chem Assayag

Chem Assayag

Senior VP - TV, Video and Entertainment portfolio
Orange

Andreas Waltenspiel

Andreas Waltenspiel

Managing Director
Waltenspiel Management Consulting

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Philip Miller

Director of Technology, International, Comcast Technology Solutions

10:40 - 11:10

The big media disruptions ahead, and how Pay TV and broadcasters handle them

Guy Bisson, Executive Director at Ampere Analysis, gives his views on a wide range of business disruptions affecting content owners and distributors. This fireside chat begins with a look at what coronavirus could mean for the media industry, considers whether current content investments are sustainable and how national broadcasters maintain primacy in ‘local’ content. Guy reviews the impact of new direct-to-consumer (D2C) services like Disney+ on Pay TV operators and how operators large and small should respond to the threats and opportunities posed by ‘direct’. We consider what a future Pay TV service could look like to viewers once more D2C services are onboarded. The interview ends with a look at Apple TV+ - whether this is a studio play or an aggregation play, and how Apple can differentiate its offer.

Guy Bisson, Research Director, Ampere Analysis

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Guy Bisson

Research Director, Ampere Analysis

11:15 - 11:35

Raising the bar – beyond content protection to full service protection

As the entire end-to-end technology chain for M&E rapidly transforms to revolve around OTT as the new mainstream paradigm, it’s also time to look at content protection through a different lens. Ubiquitous availability of content has greatly improved the user experience but unfortunately it has also facilitated both the incidence of leaks along with their high quality illicit distribution. A linear approach to content protection no longer suffices and we need to apply a closed loop approach. But it does not even end there. As the whole service creation, delivery and consumption chain increasingly virtualizes, the attack surface massively increases with it. This calls for a much more comprehensive service protection extending way beyond the content itself and touching on the very foundation of the entire service bundle.

Tim Pearson, Senior Director, Product Marketing, NAGRA

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Tim Pearson

Senior Director, Product Marketing, NAGRA

SESSION POSTPONED

WE WILL BE ANNOUNCING THE WINNERS SOON.

Videonet Connected TV Awards Winners Announced

14:00 - 14:20

Latest trends in video piracy and reasons for its changing patterns

As broadband infrastructure and availability continues to expand around the world, online video is increasingly becoming a mainstream medium for everyone, not just the digitally adept. Online video services are expanding into more and more markets around the globe and a growing number of consumers are subscribing to SVoD services to access their favourite TV shows and movies. However, the global availability of online video services has led to new challenges for the monetisation of content. In this presentation Tony will talk about the latest trends in video piracy and how this has evolved over the past few years.

Tony Maroulis, Principal Analyst, Ampere Analysis

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Tony Maroulis

Principal Analyst, Ampere Analysis

14:25 - 14:45

The road to all-streaming, and what post-broadcast looks like

  • Does 5G and smart Wi-Fi obviate the need for better video compression; Will m-ABR be the norm for popular linear streaming; How do we lower streaming latency further?
  • How do we increase capacity and lower costs for CDNs, and what architectural innovations can make them dramatically more efficient?
  • Are there new technical advancements (i.e. blockchain, machine learning, etc.) enabling us to rethink the next-gen supply chain for video streaming? If so, how are they being applied?

Michelle Munson, CEO and Founder, Eluvio
Interviewed by John Moulding, Editor-in-chief, Videonet

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Michelle Munson

CEO and Founder, Eluvio

14:50 - 15:10

USA Pay TV and OTT subscriber and revenue forecasts to 2025

Simon Murray, Principal Analyst at Digital TV Research, presents his company’s 2025 forecasts for Pay TV, SVOD and AVOD services in the USA, including the growth in the average number of SVOD services per home and some alarming Pay TV subscriber numbers. Among other things, this presentation covers SVOD and Pay TV subscriptions and subscription revenues, OTT revenues by source, AVOD forecasts, SVOD subscribers by operator, and Pay TV subscribers and revenues on a per-platform basis.

Simon Murray, Principal Analyst, Digital TV Research

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Simon Murray

Principal Analyst, Digital TV Research

15:15 - 15:35

Next steps in streaming: increasing capacity and reducing latency

Tony Jones, Principal Technologist at MediaKind, considers the future of streaming including the technologies that will help us increase streaming capacity and reduce live latency. This discussion includes a look at the future roles of unicast and multicast ABR and considers the standards work at the DVB to create an interoperable technology ecosystem for post-broadcast – and whether the market needs that.

Tony Jones, Principal Technologist, Mediakind
Interviewed by John Moulding, Editor-in-chief, Videonet

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Tony Jones

Principal Analyst, Mediakind

15:40 - 16:00

European addressable TV: value, tech and collaboration

  • The growth drivers in the U.S. addressable TV market, and whether similar trends can be found in Europe
  • How addressable advertising in the EU can benefit everyone, from Pay TV providers and broadcasters to end consumers
  • What Pay TV and broadcasters must do to compete with monopolistic video market entrants, and enable addressable advertising at scale
  • Avoiding the mis-steps witnessed in digital; Making sure the whole ecosystem benefits; Supporting the way that TV is traded today
  • The capabilities that will drive addressable TV, from forecasting to execution, measurement and reporting
  • Protecting the subscriber data that is vital to the long-term sustainability of advanced TV advertising.

John Tigg, VP and Managing Director EMEA, Cadent

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John Tigg

VP and Managing Director EMEA, Cadent

SESSION POSTPONED

This session will be made available at a later date. We apologise for any inconvenience caused.

Panel: Embracing linear and digital as a single audience and advertising opportunity

  • How soon before most ad buyers need BVOD, OTT or addressable to top up the audiences they can reach cost-effectively via broadcast linear?
  • What are the barriers to using connected TV more widely for advertising, and how do we overcome them; Any transparency or fraud concerns if all television set viewing migrates to CTV?
  • How do media owners help an advertiser manage frequency across all screens; What innovations will make it easier to demonstrate de-duplicated multiplatform reach?
  • What is the low-hanging fruit if marketers want to combine digital and TV more effectively – identifying linear homes exposed to ads and then targeting them again in digital...?
  • How can media owners link business outcomes - like website traffic or sales - to ad exposure, and do so quickly; Is there an opportunity to optimise inflight campaigns using attribution data?
  • OpenAP will enable holistic planning of linear and digital across multiple broadcast groups, with a unified campaign view including unduplicated reach, from a centralised marketplace – is this the benchmark for convergence?

Moderated by Cadi Jones, Commercial Director, EMEA, Beeswax
Pat Kiely, Managing Director, Virgin Media Television Ireland
Martin O'Boyle, Managing Director of Partnerships at PMX (Publicis Media Exchange), Publicis Media

Cadi Jones

Cadi Jones

Commercial Director EMEA
Beeswax

Pat Kiely

Pat Kiely

Managing Director
Virgin Media Television

Martin O’Boyle

Martin O’Boyle

Managing Director of Partnerships at PMX (Publicis Media Exchange)
Publicis Media

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Carlotta Merzari

Creative Director, Northforma

16:05 - 16:45

Content recorded at The Future of TV Advertising Global 2019

Panel: Maintaining TV Reach Using Linear + Digital

Ebiquity says shrinking audiences and rising costs threaten broadcast linear TV’s ROI dominance [1] – so can media owners maintain cost-effective reach with linear+BVOD?

Have we already reached the point when buyers should ditch any linear-first planning mindset and make greater use of pre-broadcast windows and other digital inventory?

What measurement and attribution advantages can we exploit in the connected TV environment, and what are the barriers to matching exposures to outcomes there?

Hulu makes 50% more from a subscriber taking its lower-cost ad-supported tier versus an ad-free subscriber – can European premium TV streamers replicate this yield success?

What are the priorities if we want a holistic view of consumers and unified campaign management across broadcast, connected TV and other premium digital video?

References:

[1] The Ebiquity report ‘TV at the Tipping Point? Looking forward to 2022’ is based on changes to TV advertising and viewer behaviour in the UK but Ebiquity believes the findings are relevant globally. The study illustrates a worst-case scenario, but argues that the TV market is approaching a tipping point where audiences are shrinking, and rising costs are threatening the primacy of broadcast linear TV in delivering a high ROI. They were accused by Thinkbox in the UK of forgetting that TV is now linear+BVOD, which together offers the same cost-effective reach as a decade ago, although Thinkbox does acknowledge that advertisers should re-evaluate their TV planning.

Moderated by Colin Dixon, Founder and Chief Analyst, nScreenMedia
Dave Castell, GM EMEA, Inventory Partnerships, The Trade Desk
Malin Hager, Sales Director, TV4
Leon Siotis, President Europe, SpotX
Dan Matthews, Managing Partner, OMD

Colin Dixon

Colin Dixon

Founder and Chief Analyst
nScreen Media

Dave Castell

Dave Castell

GM EMEA, Inventory Partnerships
The Trade Desk

Malin Hager

Malin Hager

Sales Director
TV4

Léon Siotis

Léon Siotis

President Europe
SpotX

Dan Matthews

Dan Matthews

Executive Director, EMEA
OMD

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Carlotta Merzari

Creative Director, Northforma

16:50 - 17:10

Discussing climate change with Gen Z

The talk gives organisations and brands the knowledge to confidently address climate change in their communication in a way that will attract and retain Generation Z, while maintaining their brand values.

Carlotta Merzari, Creative Director, Northforma

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Carlotta Merzari

Creative Director, Northforma