Chair

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John Moulding

Editor-in-Chief, Videonet

Breakfast Briefing: How TV can lead the reunification of advertising and audiences

Sponsored by

Royal College of Physicians, Regents Park
Seligman Theatre
Thursday 28 March 2019
08:15 – 09:15

Exploring the benefits to media owners and media buyers when audiences and audience planning are finally reunified – and how TV can lead the charge to simplify marketing in a multiplatform, multiscreen world. This breakfast briefing is free to attend as long as you register in advance using the form below. You do not need to be a delegate at the main conference in order to attend this session but you do need to register below.

08:15

How TV can lead the reunification of advertising and audiences

  • Why audience fragmentation across TV, premium video, other digital and multiple screens is a headache for marketers
  • The opportunity for the television industry to lead the reunification of audiences and provide a 360-degree view of consumers
  • The roadmap to unified advertising and audiences in a multi-everything world: tech building blocks and next-gen processes
  • Benefits to media owners who make it easy to re-aggregate audiences in a single planning view: creating market advantage.

 

Calvin Johnson, Senior Manager, TV Partnerships, Adobe

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Calvin Johnson

Senior Manager, TV Partnerships, Adobe

08:25

Panel: The road to more unified TV measurement, planning and buying

  • What do we need from the new generation of Total TV audience measurement systems in Europe – and are they going to deliver?
  • If we can demonstrate reach, incremental reach and total frequency across all screens, what impact will it have for TV advertising?
  • Audience-based buying allows more granular segmentation and targeting, without full addressable advertising: is this a game-changer for TV?
  • Will marketers reward media owners who make it easier to plan TV and non-TV digital as a whole – and what practical steps make this possible?
  • How do we improve attribution so agencies can prove the value of media investments and media owners are properly credited for their contribution to success?
  • What synergies and optimisations become possible if ad-tech and marketing tech are more closely integrated?

Moderated by John Moulding, Editor-in-Chief, Videonet

John Moulding

John Moulding

Editor-in-Chief

Videonet

Calvin Johnson

Calvin Johnson

Senior Manager, TV Partnerships

Adobe

Jonathan Waite

Jonathan Waite

Head of Product

Amplifi UK

Jeff Eales

Jeff Eales

Director of Systems and Development

Sky

Please register to attend this breakfast briefing by filling out the form below