Matthias Krömer, Head of Marketing, Video & Connected Home,Vodafone

Matthias serves as Head of Marketing in Vodafone’s Home TV Competence Centre. In this role, he assumes global responsibility for the TV customer proposition and product management, with a particular focus on usability and interaction design. Over the past 18 months, Matthias built a diverse Marketing team of domain experts and oversaw the development of Vodafone TV from its inception to launch in February 2011.

In previous roles, Matthias gained a strong track record in developing and marketing innovative product propositions across all 3 screens: mobile, PC and TV. Fluent in 3 languages, he worked in Vodafone operating companies in Germany and France (SFR) as well as the global headquarter in London, UK.
 
A native German, Matthias holds an MBA from Henley Management College, UK and a Dipl.-Ing. degree in Electrical Engineering from RWTH Aachen Technical University, complemented by research at  École Nationale Supérieure des Télécommunications, Paris and University of California, Irvine.