Edd Uzzell, Propositions & Service Developer Manager, Sony

Edd Uzzell is Sony Europe’s Proposition Development Manager, a role which is focused around defining Sony’s UK hardware, content and services line-up to the consumer.

A self confessed ‘techaholic’, he was previously heavily involved in technology evangelism for Sony VAIO notebooks and worked extensively around educating consumers on the Blu-ray format. Presently he is focused on UK IPTV and 3DTV roll-out and adoption. Out of hours, his penchant for mild peril means you can find him patrolling the ‘Flavela’ in Modern Warfare 2 or out riding around Europe for Kona Bikes ‘Team Bongo Monkey’.