The Connected TV Awards 2013 are underway and will close to entries on February 22nd. This year they include two new categories to demonstrate the increasing maturity of the connected marketplace. The category ‘Best Use of OTT by a Pay TV Operator’ has been added to acknowledge the way these companies are harnessing OTT delivery to televisions in a bid to extend reach and target new markets as part of their wider multi-screen strategies. The category ‘Innovation in Connected TV Advertising’ reflects the increasing interest among advertisers in exploiting the unique characteristics of Connected TV platforms.
Having debuted in 2011, these awards were quickly recognised as a valuable guide to what is bold, innovative and timely for the Connected TV marketplace. The awards embrace both services and enabling technologies. Last year we received 75 entries spread across just three categories, making this one of the most fiercely contested awards schemes in the television market.
The robust independence and therefore credibility of the judging process means that any company can win one of the 11 prizes available, based entirely on the merit of their entries.
Awards categories 2013
• Outstanding Connected TV Service
• Outstanding Technology Innovation
• The Companion & Second Screen Prize
• Best Use of OTT by a Pay TV Operator
• Innovation in Connected TV Advertising
Four entries will be shortlisted from each category and two awards will be presented for each category. With the exception of ‘Innovation in Connected TV Advertising’, the category winners will compete for the overall prize of ‘Outstanding Achievement in Connected TV Award 2013’. The entry form and more details about how to enter are below. The deadline for entries is February 15, 2013 (midnight UK time).
Dates and deadlines
• Awards open for entries: December 1, 2012
• Awards close: February 15, 2013
• Winners announced May 22 at an awards ceremony at Connected TV Summit 2013, Royal College of Physicians, Regent’s Park, London.
Links to entry form, guidance notes, payment pages and everything else you need to enter
The awards recognise service and technology innovation, market impact and business thought leadership in the Connected TV marketplace. Video services delivered over broadband to a television screen, whether direct to connected television sets or via games consoles, Blu-rays, dedicated set-top boxes, Pay TV set-top boxes or gateways and Hybrid Broadcast Broadband platforms are all covered under the term ‘Connected TV’. You can find our definitions and criteria for Companion Screen, Second Screen and Connected TV Advertising elsewhere in these awards pages. The awards are open to anyone.
Why you should enter
Genuinely independent judging with no favour shown to anyone. Any company can get onto the shortlist or win these awards based on the merit of their entry alone. Judges have full control of the process from start to finish. The judges are all subject experts and the advertising category has its own specialist panel drawn from the advertising industry.
The awards are highly regarded, partly because they are so competitive, as illustrated by the 75 entries in just three categories last year.
Great marketing and exposure for shortlisted companies and prize winners via Connected TV Summit (the leading event in the world focused on Connected TV), Videonet (one of the foremost publications covering post-convergence TV) and the Connected TV LinkedIn Group (the largest and most active LinkedIn Group covering this subject with 6,400 members).
Awards are presented during a ceremony at the close of Day One at Connected TV Summit 2013 in front of a highly relevant audience.
Full use of awards logo for winners (all marketing materials made available free and freely).
Attractive engraved trophy.
Simple to enter with 650 word entry form featuring three primary questions.
Keenly priced compared to other awards, starting at £195 to enter.
More information
For questions about how the awards work, how to enter, judging, etc. contact John Moulding, Editor, Videonet: john@hubblemedia.co.uk
For questions about marketing, logos and partnerships, contact Justin Lebbon, Publisher, Videonet:Justin@hubblemedia.co.uk
