Breakout Session D: Content Discovery beyond the EPG

Despite multichannel TV, most consumers spend most of their time watching a small bundle of channels. We will soon know if improved discovery will open new horizons for them, or if those channels simply fulfilled all their needs. Here we consider how the process of discovery is changing and what impact that has for everyone.

1150 How will consumers find content in the connected world?

• Reduced dependence on the EPG, but what starts to replace it?
• The business impact of recommendations: PPV and loyalty
• Harnessing rich metadata to enhance the entertainment experience
• The role of social media in content discovery
• Other external sources of inspiration: online reviews, buzz, etc.

1210 PANEL: How will consumers discover content, and who will guide them?

• Who will be the trusted guide, leading viewers to content?
• The future of the EPG – and alternative ways to find programming
• How do content brands ensure they get ‘found’ outside the EPG?
• How important is social discovery, and is friend-power overstated?
• What is the role for different screens: TV, PC, tablets, mobile