Breakout Session C: Connected TV to extend reach

Day 2 Breakout Session C: Using Connected TV to extend reach

Pay TV operators are starting to harness Connected TV to showcase and sell services to homes that are outside their physical network or who are unwilling to pay a typical subscription. They can also use connected TVs as thin clients for multi-room TV. We consider how they can best exploit these new platforms and if there is a win-win from Pay TV and CE cooperation.

1150 A new chapter for whole-home DVR

• Whole-home DVR worked, so why change the approach?
• Guaranteeing QoS and security on an IP video home network
• What you need from an IP thin-client, whether STB or connected TV
• How to replicate the Pay TV user interface on CE screens
• The potential for partnership with the CE industry

Alan Smith, Senior Product Manager, DIRECTV

1210 PANEL: How Pay TV and CE vendors can help each other

• Do Pay TV apps help sell televisions?
• Can Pay TV gain ‘off-net’ subscribers with Connected TV apps?
• Is the real benefit of Connected TV extended reach in the home?
• How can Connected TV improve the economics of multi-room TV?
• Technologies and standards needed to drive thin client multi-room TV
• The business models for Pay TV/CE cooperation

Vassilis Seferidis, Director of Business Development, Samsung Electronics
Paul Bristow, VP, Strategy, Consumer Experience, ADB
Brian Whitton, Executive Director, Verizon
Jonathan Beavon, VP, Segment Marketing, NDS
Jon Piesing, Director, Standardisation, Philips Consumer Lifestyle
Matthias Kroemer, Head of Marketing, Video & Connected Home, Vodafone