Breakout Session B: Paid OTT Content

Breakout Session B: Expanding the market for paid OTT content

The arrival of Netflix in Europe has focused attention, once again, on the potential for online paid content to disrupt existing business models. This session considers how online and Pay TV providers will compete on the Internet.
Session chair: Harish Reddy, Principal Consultant, IBB Consulting Group

1415 Using OTT to extend the reach of Pay TV
•    The economic and geographical limits of ‘traditional’ IPTV over fibre and DSL
•    Rationale for AerTV, a free and paid OTT bouquet available nationally
•    AerTV as a content producer: How OTT made genre channels viable in Ireland
•    Using OTT to take a video/broadband business international
•    IPTV strategy and whether ‘cloud-only’ is the future
•    Integrating social media with OTT

Philipe Brodeur, Director of Aertv, Magnet Networks

1435 PANEL: Expanding the market for paid OTT content
•    Which homes want online VOD; what do they want to see and pay?
•    With increasing competition, how do you differentiate an online VOD offer?
•    What is the OTT VOD opportunity for broadcasters seeking new revenues?
•    Can online aggregators take money off Pay TV, especially on connected TVs?
•    Can Pay TV operators tempt FTA homes with their own paid OTT content?
•    Will connected devices increase overall content consumption and spend?
•    Is OTT-only viable for new Pay TV entrants, or for expanding to new markets?

Chair: Harish Reddy, Principal Consultant, IBB Consulting Group
Marie James, Chief of Products, Video on Demand, ARTE
Marwan Shehab, Senior Manager, Content Management, EIT 
Clive Hudson, European Vice President, Roku
Antonio Latasa, Multiscreen OTT Video Services Manager, Vodafone Group
Christopher Schouten, Senior Marketing Director, Irdeto