Day 1 Breakout Session A: Social TV and Apps

Whether it is apps, social TV or the user experience, the Pay TV industry
needs to match CE innovation so it can then play its trump card: content. Meanwhile, the CE industry is making a play for the young, social television viewer. We look at  the impact of social TV and how platform providers can try to differentiate via apps, and improve app economics.
Chair: Simon Bryant, Head of CE and Content, Futuresource

1415 Orange's 'Blended TV' and the impact of 'social' in television

•    What consumers really want from social TV: the research
•    Keys to success when integrating and deploying social TV features
•    The impact of social TV on content discovery
•    The SocTV business models for different stakeholders
•    Blended TV; a social TV embedded in multiple apps
•    Case study: social TV apps roll out on Orange TV

Nicolas Bry, Senior VP, Orange Vallée

 

1435 PANEL: Making TV a home for apps innovation

•    What are the must-have apps for a TV platform?
•    Where can TV platforms add value for social TV and second screen experiences?
•    Are games coffee break trivia, or an untapped revenue opportunity?
•    Can platform operators make money from apps?
•    How far does Pay TV need to ‘open up’ to third party developers?
•    What role is there for Android and Android Market in Pay TV and Connected TV?
•    What is needed to make apps development easier/cheaper?

Chair: Simon Bryant, Head of CE and Content, Futuresource
Richard Musch, Senior Director, Smart TV, Philips Consumer Lifestyle
Ian Harris, Director of Product Management, TV Technology, S3 Group